#BringBackOurGirls
has become a worldwide social media cause advocating for the return of
nearly 300 kidnapped girls. But can it actually help, or is it destined
to become another #Kony2012?
It may have taken a few weeks, but the world’s attention has fixated
on terrorist abductions in Nigeria, thanks, in large part, to a hash-tag .On April 14, at a school in the Nigerian town of Chibok, 276 schoolgirls were kidnapped while taking their final exams.
The girls were taken by the extremist group known as Boko Haram
(which roughly translates as “Western education is sinful”), who had
disguised themselves as soldiers and forced the girls up into the back
of trucks. Yet in the days that followed, appallingly little was done to
help. The Nigerian military falsely claimed it had rescued the girls —
only to retract the claim the very next day. The story barely registered
with the international media.
Then, on April 23, Oby Ezekwesili, vice president of the World Bank
for Africa, gave a speech in Nigeria in which she urged the government
to intervene and “bring back our girls.” Soon after, Twitter users in
Nigeria began to repeat her call, adopting the hash tag
#BringBackOurGirls.
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